065 • It's Crowded At The Bottom -- Don't Stay There!

Hennapreneur

Are you stuck in a place where you feel unable to earn enough money with your art? Do you feel like you can’t raise your rates? If so, you’re missing out on opportunities and self-sabotaging your business. Chelsea explains that one of the major issues in so many entrepreneurial industries is that people undervalue themselves and price themselves into the bottom tier. Stop doing this, because there is abundance at the top waiting for you to seek it.

Many hennapreneurs are under the mistaken impression that their services need to be “affordable”. However, when you have a quality product, you need to charge accordingly so that you can make a respectable, living wage. By offering your services at a premium, you will attract clients who actually value you and value your art, rather than clients who only care about money. Plenty of people are very willing to invest in a high quality product. When you price yourself at the bottom, people who actually do care about quality art will discredit you immediately, because a professional would not charge so low.

Tune into this week’s episode of Hennapreneur to learn more about why by keeping your rates low, you are standing in the way of your own success.

Quotes

• “There are people inside of the market right now who are looking to book henna artists and because your prices are so low, they are immediately discrediting you. Because an expert doesn't charge pennies on the dollar, a professional charges a respectable rate.” (6:32-6:46 Chelsea)

• “I don't want you to be quote unquote affordable. What I want you to be is premium. What I want you to be is making a living wage that's respectable, and one that's going to allow you to actually take care of yourself, your family and the things that are most important to you.” (8:13-8:29 | Chelsea)

• “We don't need to be begging our customers to buy from us.” (10:40-10:42 | Chelsea)

• “When we're constantly feeling like we have to do something, we have to push, we have to build, we have to hustle, all we do is lead ourselves to burn out.” (13:08-13:15 | Chelsea)

• “When we have a client base that is purely motivated by money and not by value, they do not value you.” (15:28-15:36 | Chelsea)

• “This sort of thinking is what keeps us under-earning. This sort of thinking is exactly what keeps us stuck and small. This sort of thinking is what keeps us at the bottom of the industry and let me tell you lots of people are down there.” (25:19-25:33 | Chelsea)

Links

Hennapreneur Community (Facebook Group): https://www.hennapreneur.com/community

Hennapreneur Website: https://www.hennapreneur.com

Hennapreneur Facebook: https://www.facebook.com/hennapreneur

Hennapreneur Instagram: https://www.instagram.com/hennapreneur.official

Hennapreneur YouTube: https://www.youtube.com/hennapreneur

Watch the 5 Biggest Mistakes New Henna Artists Make (And How You Can Avoid Them!) Training: https://www.hennapreneur.com/biggestmistakes

Download Chelsea’s Fool-Proof Natural Henna Recipe: https://www.hennapreneur.com/hennarecipe