EP. 25 Tales From the Hip-Hop Brand Strategist: Connecting Fashion, Music, & Strategy with Wes Henstock

Healthy Brand with Howie Chan

Wes Henstock is the Hip-hop brand strategist. Coming up in the world of fashion and music, he’s worked with folks like Damon John, and brands like Armani Exchange, DKNY, and Tommy Hilfiger. Wes is a Founder and CEO of Confid3ntial, a brand design agency and he is also an instructor at Level C, a brand strategy educational platform from the legendary Marty Neumeier.

In this episode, we dive into his journey and key pieces of wisdom for anyone interested in the world of brand.

WARNING: Explicit, entertaining, and educational

In this episode:

• The importance of strategy in the creative process
• The power of strategy show & tell
• Misconceptions about brand strategy
• Workshops are critical to the alignment of the compony
• Tips on running an amazing workshop
• The Obituary Technique
• The purpose of having a purpose
• How strategy should be like Hip-Hop
• Challenges in the healthcare industry

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Healthy Brand Consulting
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