The Healthtech Marketing Show: AI is EEATing your SEO

Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com

The Impact of AI on Search and EEAT On this episode host Adam Turinas kicks off their new AI Quick Takes series explaining how generative AI is fundamentally changing search traffic and what healthcare technology marketers need to know about Google’s EEAT framework. Drawing from his own experience of declining website traffic despite years of steady growth, Adam explains how AI overviews are reducing organic search traffic while creating new opportunities for brands that understand Google’s Experience, Expertise, Authoritativeness, and Trustworthiness signals. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen