Building Brands: Corporations and Modern Architecture with Grace Ong Yan

38:04
 
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Manage episode 297288519 series 1067405
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Hagley oral historian Ben Spohn interviews Grace Ong Yan about her recent book, Building Brands: Corporations and Modern Architecture. In her book, Ong Yan explores the development of corporate Modernism through architectural branding. She does this by examining the design and construction of four corporate headquarters: the PSFS Building by George Howe and William Lescaze, the Johnson Wax Administration Building by Frank Lloyd Wright, Lever House by Skidmore, Owings & Merrill and the Röhm & Haas Building by Pietro Belluschi. Ong Yan draws on company archives to detail the relationships between company leaders and architects to communicate their company’s identity and messaging to the general public through the medium of architecture. Grace Ong Yan, Ph.D. is an author, architectural historian, educator, and designer. She is currently Assistant Professor in Interior Design & Interior Architecture at Thomas Jefferson University in Philadelphia. Ong Yan Co-edited Architect: In the Words of the Pritzker Prize Laureates. She is also an architect and interior designer as Ong Yan Studios. For more Hagley History Hangouts, visit us online at www.hagley.org/hhh.

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