E584 - Leslie Danford - How to Create a Revolutionary Wellness Product: A Founder's Journey

Hacks and Hobbies - Passion to Profit Stories

In this episode, I get to speak with Leslie Danford.

She is the founder and CEO of Vitaminis, a clean-label functional food and beverage brand. She has always been passionate about nutrition, but she is not a foodie. For her, it's like a math equation, and it's important to cover all of your nutritional bases. In 2020 she combined her interests with her formal business training to launch Vitaminis. Previously she worked in beverages and consumer products at large corporations. She earned her MBA from Harvard University and her BA from the University of Chicago.

Whether you're an aspiring entrepreneur or simply curious about the journey behind creating a wellness brand, this episode offers valuable insights and inspiration.

Hacks to take away

1. Take little steps: Starting small is essential, as even dedicating one hour a day to your project can result in significant progress over time.
2. Talk to others: Sharing your ideas and seeking feedback is crucial for growth and development. Collaboration and support from others can provide valuable insights.
3. Take breaks, don't quit: It's okay to take breaks when feeling overwhelmed, but don't let temporary setbacks lead to giving up entirely. Taking breaks allows for rejuvenation and fresh perspectives.
4. Co-founders are valuable: Many successful companies have co-founders because collaboration and shared responsibility can make the entrepreneurial journey more manageable and fulfilling.
5. Persistence is key: Hitting obstacles doesn't mean it's the end. Persistence and resilience are essential qualities for overcoming challenges and achieving success in entrepreneurship. Let’s get started with your Home Studio! Be ready for live streaming, zoom calls, and creating content. Let me help you build a space that helps you gain confidence in front of the lens. Book a call here for a free consultation:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://hacksandhobbies.com/booking

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