Should you attend conferences? Maximizing Event ROI for Startups

Growth Talks

In this episode of Growth Talks, Michal Sadowski and Mick Griffin delve into the value of attending conferences, especially for startup founders. Broadcasting live from the Carpathian Summit, they discuss critical considerations for startups, including which conferences to attend, budgeting, and the potential benefits of networking. Michal and Mick share personal anecdotes, such as pivotal moments at the Internet Beta and InfoShare conferences, emphasizing the importance of strategic connections and thought leadership. They also explore guerrilla marketing tactics and the need for a balanced approach to conference participation. Practical tips for engaging with potential clients or influencers at events and the significant role of post-conference follow-up are also highlighted. The episode concludes with a light-hearted discussion on the appeal of awards and recognition.