How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles

Growth Marketing Stories

In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories.

2:29 - How growth marketing & chess are very similar

5:58 - The whacky path to growth marketing but with the right mindset

9:33 - Key mental model learned with paid ads

17:25 - Generalist vs specialist debate

21:54 - Growth experiments with Trends newsletter

27:27 - How to be ahead with influencer marketing

32:53 - Copywriting mental model from Sam Parr

33:35 - Product-Led Growth experiment at Trends

41:21 - Side hustle mental models and lessons (how to do it right)

Key Links

• Stephsmith.io
• Doing Content Right
• Doing Time Right
• Sh*t You Don't Learn in School