Introducing a self serve plan at Amplitude | Franciska Dethlefsen

Growth Machines: Combining Product-Led Growth and Sales

In this first episode of the Growth Machines podcast, I talk with Franciska Dethlefsen, the Head of Growth Marketing at Amplitude. We discuss the recent experiences they’ve had launching the Plus plan, a new self serve option for Amplitude.
We focus on how companies can successfully transition to a product-led strategy if they are doing sales today. Franciska shares insights about the process of building internal support for this approach, ensuring the product is actually ready to sell when the switch is made, and the importance of customer education in retaining clients.
She also highlights the potential challenges and opportunities presented by this transition, such as customer churn, while also maximizing revenue opportunities
[00:18] Meet Franciska Dethlefsen
[00:57] The Journey to Self-Serve at Amplitude
[06:45] The Evolution of the Self-Serve Plan
[10:26] Addressing Concerns and Building Confidence
[17:57] The Impact of the Plus Plan Launch
[21:22] Lessons Learned and Future Opportunities
[25:27] Closing Remarks and Preview of Next Episode
This interview is part of my book about Product-Led Sales. Go to www.PLGandSales.com for more info.