How to Optimise Your Sales Outreach Sequence

Growth Colony: Australia's B2B Growth Podcast

Shahin chats with Mark McInnes, Outbound Sales Trainer and Founder of Sales Development Australia, about how to build a sales development sequence. They talk about calls, emails, LinkedIn, direct mail and how to leverage them in your sequences so you can grab the attention of your prospects.

A sales trainer and coach with over 25 years of experience in B2B selling environments, Mark helps his clients start new conversations, find new customers and start that first part of the pipeline.

Mark is the author of Tactical Pipeline Growth, host of the Best of Social Selling podcast and was ranked Australia’s # 1 Social Seller by LinkedIn in 2016.

The episode covers:

• Thoughts on sales and engagement platforms
• How Mark approaches SDRs
• Examples of cadences
• The importance of quality over quantity

Resources mentioned in this episode:

• Phil M Jones
• 30 Minutes to President's Club

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For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [e-mail]