Google Marketing Live: Exploring the Impact on Ecommerce

Growing Ecommerce – The Retail Growth Podcast

Welcome to growing e-commerce. This time, Mike is discussing Google marketing live, also known as GML. As the recording takes place between GML and IO (Google's big developer conference), it was a pivotal month probably in the history of the company. Most importantly, ecommerce was at the forefront of GML and it felt very much like an ecommerce event. Listen to the episode to learn about the features coming to Google search and Google ads and what they mean for you. We'll cover conversational campaign creation, product, studio, Merchant Center next and more.

Overall direction of Google technology - 3:00

1. Ads are coming to SGE? - 7:20
2. How can AI in Google environment support advertisers - 13:10
3. Automatic asset generation -18:55
4. Product Studio - 23:10
5. Merchant Center Next - 29:16