COO: How to integrate marketing & operations for better Facebook campaigns

Growing Ecommerce – The Retail Growth Podcast

Welcome to Episode 31. of Growing ecommerce. Today, we are joined by Tim Aton, COO at Range Leather, where in a classic scale-up fashion, he wears a lot of hats. From paid, and owned media channels to product merchandising to managing shipping and wholesale teams. We discuss approaches to blended ROAS, meta advertising, Facebook in particular, and how is life looking post-iOS 14. Then we move on from marketing and discuss the interplay of marketing and operations.

1. Meta & Facebook advertising - 7:12
2. Life post-IOS 14 - 15:41
3. Blended ROAS in ecommerce - 18:48
4. Interplay of marketing and operations - 28:59