171. Make the Most of Professional Events: Strategies to Generate More Leads as an Independent Consultant

Grow Your Independent Consulting Business

Want to generate leads by attending professional events but not sure how?

Do you question the value of attending professional events as an independent consultant? Are you unsure how to maximize your time and investment when you're at these events, whether they are virtual or in-person?

In this episode, Melisa addresses one of the most common dilemmas independent consultants face: is attending events really worth it, and how can you ensure that you're getting the most out of them?

How do you turn events from awkward into productive?

• Networking Effectiveness: Do you leave events unsure of how to keep the conversation going with the people you've met?
• Follow-Up Failures: Are you finding it hard to successfully follow up with the contacts you’ve made, resulting in lost opportunities?
• Return on Investment: Have you spent money and time on events but are still questioning if they were worth the effort?

What mistakes could you be making when you're attending professional events?

• Many independent consultants attend events without a concrete strategy, leading to wasted time and resources.
• This episode dives into why having a clear, intentional plan is crucial for event success.

How do you maximize the ROI and ROT of the professional events you attend?

• Melisa reveals three essential strategies for event preparation, participation, and follow-up to ensure your time and investment pay off.
• Learn from real-world examples of independent consultants who turned event attendance into valuable leads and client relationships.
• Subscribe now and listen to this episode for actionable insights that will help transform your approach to professional events and elevate your business development game.

Resources

• Full show notes and more information: https://shownotes.melisaliberman.com/episode-171/
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book

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