Pinterest One-Tap Ads: First Thoughts

Grow with Angie and April: A Podcast for Teacherpreneurs

How has your strategy for Pinterest ads changed since the switch over to everyone having to use the one-tap version of pins to promote? Join us in our Facebook group www.growwithusmastermind.com where we will further discuss this and many topics related to our Teacher Pay Teachers businesses. Disclaimer: This topic is new for all of us. We have spent the last few weeks learning as much as we can about this topic and we are sharing with you. Please remember to test and analyze your own data to see what is working for you and your audience. Update: About halfway through the episode, we talked about closeups showing in the dashboard as more than clicks. My ad rep said that the extra "closeups" where we don't get charged (subtract closeups from clicks) are in this situation: "As far as the swiping through closeups it is only on mobile. if you close up on an ad and swipe to the right it will show a closeup of the next ad on your feed and so on. Some people utilize the platform in this way so you aren't charged when people swipe to a close up of your ads." So to confirm, we get charged on the initial tap, but the weird closeups showing up in our data are because of this feature (which we didn't even know about!) I had no idea this was even possible. I don't think it affects us much, but it does answer that burning question. What exactly are Pinterest one-tap ads? One-tap ads are the new way that we can promote on Pinterest to send traffic to our blogs and stores. Traffic ads are not new and neither is the one-tap option. What is new, is that they took the option away and now all traffic ads are one-tap. Before, users would click on your promoted pin and it would open a close-up version of the ad. Users would click again to be taken to the linked website. You would only pay once they made that second click to go to your website. Now, on mobile, users will click the promoted pin and it will open a close up version of the pin with your website loading at the bottom. There will be a "see more" button users can then click to go to your website or they can just scroll down and the website will open. On desktop, users click on your promoted pin and it immediately takes them to your website with no close up. This is really worrisome to us as we know users are not used to it and may be shocked it opens right into a website. They may click right back out. We pay for each person that clicks to our website and some people may not even end up seeing the site. Also, if sent right to TpT, we don't even get our pixels to fire so we may end up getting nothing for our money if they end up clicking right out because they weren't expecting to leave Pinterest. We are still testing when exactly we get charged. A Pinterest rep told us the initial click is the charge so we may be paying even if they never open or get to out site. Some of our initial data is showing this *may not* be true so we are keeping a close eye on stats. Keep an eye out for a follow-up show in which we further discuss this topic when we have more data. [video src="http://www.growwithuspodcast.com/wp-content/uploads/2018/07/screenrecording_07-26-2018-15-26-57.mp4" ] This is an example from mobile. New Strategies No more letting your pin "ride". We think there will now be seasons for your pins. Before we could let pins go all ye