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เนื้อหาจัดทำโดย Cassandra Bruington เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Cassandra Bruington หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Commit to the Process
Manage episode 335771852 series 2305623
เนื้อหาจัดทำโดย Cassandra Bruington เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Cassandra Bruington หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Commitment is rare but the results are real. Listen and find within yourself the one thing that can make all the difference. --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
…
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52 ตอน
Manage episode 335771852 series 2305623
เนื้อหาจัดทำโดย Cassandra Bruington เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Cassandra Bruington หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Commitment is rare but the results are real. Listen and find within yourself the one thing that can make all the difference. --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
…
continue reading
52 ตอน
ทุกตอน
×Read the title one more time ☺️😉 --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
Them saying “no” is not about you. The earlier we learn that support comes from building and through expanding, the sooner we will learn to let go of the words of those who don’t understand our vision. In business, it’s important to get clear on your mission and run without apology. As you learn and lean in others will run with you or learn to applaud you from the sidelines. Either way, you win. --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support…
There’s 3 benefits to staying in your lane. Let’s get into it! ❤️ --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
Is it just me or does some @:&! make you want to say @&?!. I’m discovering there’s a purpose in all of it. Listen in for 4 ways to make the shift and be aligned to this Season’s Shift. Hope you enjoy - let me know! --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support…
Commitment is rare but the results are real. Listen and find within yourself the one thing that can make all the difference. --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
Sometimes it’s enticing to wait and wait and wait to take the first step. No longer is it okay to wait to begin. Everyone’s start looks different. This episode will challenge you to take the first step and not delay the process! --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support…
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Grow by Cassandra Bruington

I always leave my house clean before a trip, so noticing ants upon my return threw me for a loop. Then I figured it out. Listen to what I discovered. It’ll shake you! --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
Tap in to hear what I learned from my bike ride. I’ve been pedaling differently in life and I want to share how my physical journey has impacted the way I show up in life. --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
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Grow by Cassandra Bruington

Ever had FOMO for food? Well, I’m discovering that it’s okay to fill your plate with what you know you need, want, and like. In this episode I’ll break down what I’m learning about how to prepare your PLATE --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
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Grow by Cassandra Bruington

In a world consumed with making money, make art and watch the paper fall!!! --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
A trip from the garage to my bedroom got me to thinking: walking backwards while carrying heavy stuff can be easier but is that the way it works in life? Take a listen for some practical ways to lighten your load, clear the path, keep moving, and never give up in life. --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support…
Sometimes we take our eyes off the road and swerve. Focusing on our vision without allowing fear to seep in and take over is key to our success. Here are 7 tips to keep fear out of the way as you drive toward your dreams! --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support…
This one is deep. It’s real. It’s necessary. It is okay to not be okay. And to speak from that place. That is exactly what I did in this episode. Sharing my thoughts feelings about the current events that brought me to tears this morning, I pressed in to find my price of peace. I pray you do, as well. --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support…
Right now I’m learning there is power in releasing your grip and trusting the fall. Ascending while descending is one of God’s greatest gifts- a wonder of the world. --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
In this episode you’ll learn how itching and irritation is a part of the healing process. It’s necessary and I’ll share a few things you should know...like avoid the temptation to scratch!! It’s an analogy you’ll understand as you listen. --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support…
I share tips that have me on track to be debt free by Dec 2018. From 24k debt to 2k owed...I’m coming for you FINANCIAL FREEDOM! --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
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Grow by Cassandra Bruington

It’s asset: time --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
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Grow by Cassandra Bruington

He didn’t ask to be worked into my plan. He heard mine and supported it. And challenged my bad habit of letting myself off the hook. --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
--- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
--- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
...listen to how I conquer my fear of dogs! --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
Is ever friendship worth holding onto? --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
...I wonder if God owns a mirror and does he use it? --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
Final chapter, Grow by Cassandra Bruington --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
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Grow by Cassandra Bruington

Chapter 11 of Grow by Cassandra Bruington --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
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Grow by Cassandra Bruington

Chapter 9, Grow by Cassandra --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
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Grow by Cassandra Bruington

Chapter 8 of Grow by Cassandra Bruington --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
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Grow by Cassandra Bruington

Chapter 8, Grow by Cassandra Bruington --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
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Grow by Cassandra Bruington

Chapter 6 from Grow by Cassandra Bruington --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
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Grow by Cassandra Bruington

Chapter 5, one best friend --- Support this podcast: https://podcasters.spotify.com/pod/show/cassandra-bruington/support
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