How Public and Private Sectors Can Work Together to Reduce the FUD Factor

Ground Breaking Podcast

In the third episode of the Ground Breaking Podcast, Heather Tunstall interviews Joyce Hunter, Executive Director and Distinguished Fellow, Food, Agriculture & Health at the Institute for Critical Infrastructure Technology (ICIT), about how the ag industry can work with government organizations to ease the process of ag tech adoption. They discuss the Fear, Uncertainty, and Doubt (FUD) that many farmers have when it comes to AI, data usage and ag tech adoption in general, and the importance of educating, collaborating, incentivizing, and setting standards in a world where innovation is accelerating at a rapid pace.