EP338: Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide Network

Great Minds

Malcolm joined Cheil Worldwide at the beginning of 2015 as the Network’s first ever Global Chief Creative Officer.

Having built and led teams responsible for award-winning firsts as diverse as Foot Locker’s Sneakerpedia, Dove’s Campaign For Real Beauty and Samsung’s #BeFearless VR experience, Malcolm is a recognised industry influencer and speaker. A two time Cannes Lions Jury President, Clio Awards and LIA Awards Jury president, Malcolm was recently named one of AdAge magazine’s “World’s Top 10 Digital minds” and named by TechCity Insider as one of the UK’s leading Digital Innovators. His international industry accolades number more than 500, including Cannes Lions for Film, Print, Media, Outdoor, Cyber, Glass and Mobile.

Prior to joining Cheil, Malcolm was European Chief Creative Officer and a member of Sapient’s global leadership team where he helped build the company to in excess of a billion dollars in annual revenue, putting Sapient amongst Fortune Magazine’s 40 fastest growing companies in the world. M&CSaatchi, Saatchi&Saatchi, Ogilvy and SapientNitro have all won Agency of the Year titles during his creative leadership. With Cheil Worldwide, Malcolm has steered the network into the industry’s Top 10 Creative Network rankings and has seen the Network win their first Glass Lion at Cannes, first Innovation award at AdFest, Gran Sol at El Sol Awards, Grand Prix at Dubai Lynx, Gold at the International ANDY awards, collect their first WEBBY awards, create the Most Viewed Ad in the World on YouTube and post record new business success with Samsung along with winning global accounts including Etihad Airways, adidas, PZ Cussons, Abbot and UN Women.

A Kiwi, Malcolm is a former member of the NZ Yachting Team, recognised by KEA as a ‘World Class New Zealander’, former board member of the UK’s Institute of Contemporary Art, Patron of the Royal Academy of Arts, C.A.L.M. and a member of the Academy of Digital Arts and Sciences. Malcolm lives in London with his Australian wife and English daughter.