Dylan Valade, Head of Global E-Commerce Technology at PUMA , on PUMA Legacy Systems; Moving Faster; Simplifying Complexity; Frontend Iterations; PUMA’s Scale; Transforming PUMA’s Tech; Leadership Buy-In; MACH Alliance; Milliseconds Make Millions; Iteratin

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Dylan Valade is an accomplished technology executive, serving as the Head of Global E-Commerce Technology at PUMA. With an unwavering passion for leveraging technology to drive business growth, Dylan has been instrumental in transforming PUMA's online presence and establishing the brand as a leader in the global e-commerce landscape. His strategic thinking and innovative approach have propelled PUMA to new heights, delivering forward thinking and progressive digital experiences for customers around the world.

In addition to his role at PUMA, Dylan is also recognized as a MACH Alliance Ambassador, actively promoting the benefits of modern, composable, and headless technologies in the industry. As an advocate for the MACH (Microservices, API-first, Cloud-native, and Headless) approach, he champions the adoption of scalable and flexible architectures that empower businesses to adapt quickly to evolving market demands.

Topics discussed include the following:

• Computer Science Origins
• PUMA Legacy Systems
• Moving Faster
• Simplifying Complexity
• Centralizing Data
• Sharing Ideas
• PUMA Regions
• Dependency Problems
• Frontend Iterations
• Headless
• PUMA’s Scale
• Spike Problems
• Transforming PUMA’s Tech
• Leadership Buy-In
• Tech For Tech
• MACH Alliance
• Milliseconds Make Millions
• Chasing Google
• Page Loads
• Sales Improvements
• Iterating Quickly
• DORA Metrics
• Learning Faster
• Engaging Consumers
• PUMA’s Technology Stack
• Open Source Choice
• GraphQL’s Attractiveness
• Scaling Faster
• Salesforce
• Sanity.io
• Core Of Shopping
• Organisational Problems
• Adopting Stellate
• Caching Complexities
• Reducing Costs
• Runaway Costs
• Tool Standardization
• Patience
• Fast Enough
• Importance Of Conferences

Links:
Dylan Valade on LinkedIn
PUMA
MACH Alliance
Stellate