"The Spam of Influencers" – an exploration of how the rise of influencer culture is impacting creativity and objectivity

Good Morning Cape Town with Lester Kiewit

Lester Kiewit speaks to Donovan Goliath about the Spam of Influencers, exploring how the rise of influencer culture is affecting creativity and objectivity. With timelines flooded by homogenous campaigns, how do creators stand out? Donovan, a versatile comedian, actor, and content creator, shares insights from his experience working with brands like Standard Bank and Netflix, and how he balances creativity with commercial objectives in his campaigns and shares insights into the world of influencer marketing.

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