Women in Tech Series: Kate Hammitt Chief Marketing Officer at Splashthat.com shares the details on “The Culture Book”.

Global Tech Leaders' Podcast

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Kate Hammitt Chief Marketing Officer at Splashthat.com. She is a consultative, data-driven senior executive recognised for driving growth in B2B and B2B2C organisations across industries. She is passionate about finding and optimising revenue opportunities in start-ups and established business environments.

We kick off by asking Kate to share her career journey and what has led her to where she is today.

• The University of Virginia.
• An American swimmer.
• Athletics and academics.
• Golf and events.
• Sports Marketing.
• Technology space.
• Event Marketing.
• Communication, demand gen and field marketing.
• From sporting events to corporate events.
• Formative years.
• Health Care System.
• Juggling many roles.
• The perfect role at the perfect time.

We ask Kate what she feels has changed around expectations in the marketing world. And what should marketing be?

• The modern buyer.
• Content.
• Positioning for the organization.
• Interacting, adapting and agile.
• Identifying and solving problems.
• Scaling.
• Marketers and non-marketers
• Letting the buyer educate.
• Product market fit.

Then we ask Kate what is the difference between a Director of Marketing, a Chief of Marketing and a VP of Marketing.

• A Director has subject matter expertise, the t-shape marketer
• CMO has the full umbrella of responsibility around marketing and the broader business and a seat at the table. Primary person to align with the greater revenue organisation and that there is clarity on purpose.

Next, we ask Kate what is Splash and what they do and why is it exciting to be there.

• They have been around since 2013.
• Event Marketing Platform.
• In-person, hybrid and virtual.
• Tracking and measuring the success of the event.
• Purpose-built for repeatable events.
• Integrations.
• Nothing you cant do regarding events in Splash.
• US, EMEA & APAC.
• 200 people.
• High growth mode.
• Engaging events.
• The Culture Book.

Then we asked Kate, what advice does hse have for people that are hungry to join a new organisation.

• Culture.
• Understanding the team.
• Ask what happens when a project doesn't go well, and how the organisation handles it.
• What does failure look like, are you pushed to those areas?
• How do people behave and react to failure?
• Leadership philosophy.

Lastly, we ask Kate how she stays organised and if she has any hacks.

• Calendar blocking.
• Say and Go.
• EverNote.

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