Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
เนื้อหาจัดทำโดย Global Custodian เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Global Custodian หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Join the FinReg conversations with the new Global Custodian podcast series 'There is always a FinReg Angle' and stay up to date on all the latest financial regulation news.
เนื้อหาจัดทำโดย Global Custodian เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Global Custodian หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Join the FinReg conversations with the new Global Custodian podcast series 'There is always a FinReg Angle' and stay up to date on all the latest financial regulation news.
The FinReg experts are back for a new season to discuss what’s hot on the agenda at the start of 2025 including talk of deregulation, a potential delay to US Treasury Clearing, the axing of SAB 121 and its broader impact on servicing digital assets, along with much more. Hosted on Acast. See acast.com/privacy for more information.…
The FinReg experts are back to discuss Gary Gensler’s announcement that he will step down from his SEC chair role in January and what it means for FinReg going forward as they discuss the impact on traditional markets, crypto and who might fill the role. Hosted on Acast. See acast.com/privacy for more information.…
The FinReg experts are back to discuss the latest goings on with Europe’s operational resiliency regulation DORA, along with talking T+1, SAB 121, the Draghi report and some of the takeaways from the recent run of industry conferences. Hosted on Acast. See acast.com/privacy for more information.
The FinReg experts record their first live podcast discussing the latest updates to major European regulations and market structure changes. Hosted on Acast. See acast.com/privacy for more information.
The FinReg experts are back to discuss what happens to ongoing regs in the US and Europe during an election year, along with previewing our upcoming live show in Stockholm on 5 September. Hosted on Acast. See acast.com/privacy for more information.
The FinReg experts are back to discuss settlement cycle reduction in depth, from the impending US move – and the most pressing matters in the build up – to the UK eyeing its own move and recent updates from Europe. A sprinkling of operational resilience, ESG and crypto are also added in for good measure. Hosted on Acast. See acast.com/privacy for more information.…
The FinReg experts are back for a new season, and what better way to kick things off than discussing the culmination of a theme that ran through our first four seasons – the Bitcoin ETF – and to quote Jamie Dimon at Davos, our FinReg experts are fully ready to “stop talking about this sh**”. Hosted on Acast. See acast.com/privacy for more information.…
The FinReg experts are back for the last episode of series four where they discuss the most prominent regulatory themes through a game of ‘Santa or Scrooge’ plus highlight recent developments during a busy fourth quarter for updates. Hosted on Acast. See acast.com/privacy for more information.
The FinReg experts catch up on a couple of months of finreg news, pointing out how the US SEC has been particularly busy, while checking in on digital assets, ESG and settlement cycles. Hosted on Acast. See acast.com/privacy for more information.
The FinReg experts are back alongside a special guest – Ben Pott of BNY Mellon - to catch you up on the latest financial regulation news and dive into the discussion of regulatory divergence between the UK and EU. Hosted on Acast. See acast.com/privacy for more information.
The FinReg experts get carried away talking about artificial intelligence, ETFs and research unbundling before turning their attention to ‘ESG month’ as the theme of this episode. Hosted on Acast. See acast.com/privacy for more information.
There was a lot to unpack in the latest FinReg episode including CSDR refit, Bitcoin ETF applications, MiFID revisions, SEC no action expiration and, of course, more T+1 updates as the experts get into the timeline and its problems once again. Hosted on Acast. See acast.com/privacy for more information.…
The FinReg experts are back to catch up on all the latest financial regulatory news, while also getting drawn into discussions over front-to-back-office servicing, AI, and the operational challenges facing buy-side firms. Hosted on Acast. See acast.com/privacy for more information.
The FinReg experts are back to deliver some real talk to the T+1 conversation, where the challenges are appearing to be so significant that real concerns are beginning to arise. The FinReg specialists also discuss the recent Gary Gensler hearings and the latest on MiCA in Europe. Hosted on Acast. See acast.com/privacy for more information.…