[Greatest Hits] Challenges in Online Qualitative Research with Dan Fleetwood of QuestionPro

Getting to Aha! with Darshan Mehta

Welcome to this Greatest Hits episode of Getting to Aha! Let’s relive Darshan’s conversation with Dan Fleetwood, President of Research and Insights at QuestionPro. Join them as Dan Fleetwood shares key moments from his career journey, offering insights into optimizing online survey responses and the role of online communities in market research. They explore how COVID-19 accelerated the adoption of online surveys and discuss the growing influence of atomic research. Dan provides expert advice on improving survey presentation and shares his vision for the future of online qualitative research.
As the President of Research and Insights at QuestionPro, Dan brings over 15 years of market research experience and a passion for how software empowers businesses to gather feedback and generate actionable insights. His tech career began early, recognizing the industry's rapid growth. Before joining QuestionPro, Dan was the Project Management Director at Pacific Market Research, leveraging technology platforms to enhance research efforts and drive better decision-making.
Key Takeaways
👉 Atomic Research Value - Atomic research creates a structured corporate taxonomy for managing user insights.
👉Insight Accessibility - Atomic research stores information for easy future access and long-term insights.
👉 Optimal Survey Length - A 10-12 minute survey is ideal; longer surveys need incentives and transparency.
👉 Atomic Research Implementation - Steps: Locate all qualitative data, allocate resources, and create ongoing processes.
👉 Survey Creator's Perspective - Ensure you'd be willing to take the survey you send out.
👉 Interactive Survey Design - Make surveys engaging with smiley rankings, thumbs-ups, images, videos, and progress bars.
👉 Avoid Respondent Fatigue - Surveys over 12 minutes lead to participant drop-off.
👉 Avoid Overcomplication - Don't overwhelm respondents with complex logic or difficult paths in your survey.
👉 Online Community Insights - Use online communities for quick, real-time market feedback and adjustments.
👉 Data CRM Question - "Most companies have CRMs for customers, but what about for their data?"
👉 Video Engagement - Incorporating videos can boost future online survey engagement.
👉 Heatmap Analysis - Interactive questions and heatmaps offer clear insights into respondent preferences.
Listen now!
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Connect with the Host and Guest Here:
Darshan Mehta on LinkedIn: linkedin.com/in/darshan--mehta
iResearch Website: iresearch.com
Dan Fleetwood on LinkedIn: linkedin.com/in/danfleetwood
QuestionPro Website: questionpro.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

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