Let’s bust some myths, shall we? After 10+ years in the influencer game, I’ve heard it all . Things like: “You have to post 24/7.” “You can’t grow unless you’re everywhere at once.” And honestly? That advice is exhausting. Especially for mom creators trying to juggle it all. Here’s what I wish more motherhood influencers knew: You don’t have to do everything . You just have to do more of what actually matters. That’s why in this episode, I’m breaking down: Why more content ≠ more growth (and what to focus on instead) The rise of “comfort creators” and how to lean into your personality Why long-form content is back (and better than ever) What brands are really looking for in 2025 (hint: it’s not a picture-perfect, aesthetic feed) How many platforms you actually need to be on to succeed as an influencer Plus, I’m answering your biggest Qs: Do you really need to niche down? How do you keep brand deals from feeling forced? Is TikTok Shop still worth the hype? If you’ve been feeling stuck, burnt out, or straight-up over it… this one’s for you. Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/…

This week, I’m chatting with my girl Emily Vondy, and we’re getting into the messy, honest, sometimes hilarious reality of being a mom on the internet (without relying on your kids for content). Emily’s built an audience of over a million by being wildly relatable and hilarious, but she’s also chosen to stop showing her kids’ faces online. We talk about what led to that decision, how it’s impacted her brand, and how to stay true to yourself (and your values) even when it’s hard. If you’ve ever felt torn between “this is too good not to post” and “this doesn’t feel right,” you’re gonna love this one. Listen in as Emily gets real about: The moment she knew she was never showing her kids’ faces online again How she finds that sweet spot between sharing honestly and keeping things private Why she’s okay with a brand deal falling through if it doesn’t align with her values The pressure that comes with knowing your kids (and everyone they know, teachers, peers, etc.) will see your content About Emily Vondy: Emily is a creator, mom of five, and everyone’s favorite golden-retriever-energy bestie on the internet. Whether she’s writing songs, reenacting toddler drama, or just keeping it real about life in the chaos, she’s here to remind you that you’re not alone. Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/…

Tired of fighting to secure brand deals (and to get paid GOOD money for the work you put in)? Say less. Today, I’m bringing in our resident Queen of Negotiation here at ItGirl Agency, Eve, on the show to break down: How to stand on business with brands: Why lowball offers from brands don’t fly at IGA Eve’s secret to badass negotiation (and why she never backs down) How Eve knew she was meant to work in influencer management What it’s really like to be a content creator, and how to know if influencing will be sustainable for you (hint: it wasn’t for Eve! More about that in today’s episode) About Eve Hlavatovic: Eve Hlavatovic serves as the Head of Talent at It Girl Agency, a boutique management firm specializing in motherhood influencers. Based in Brooklyn, Eve is known for her passion for negotiation, exploring local bakeries, and anything people-based. Eve is dedicated to fostering authentic relationships and delivering tailored support. Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/…

It’s easy to feel like the only one struggling. Social media makes it seem like everyone has their perfect mom group chat, their family down the street, their village locked in. But the reality? So many of us are still out here trying to find our people. That’s why I’m sitting down with my friend Brielle Cherie, who went from being a young mom with no village to building a rock-solid support system from the ground up. We’re talking about the courage it takes to put yourself out there, the reality of making friends as an adult, and why having a community that truly gets you makes all the difference. Because let’s be real: making friends as an adult is awkward, vulnerable, and sometimes just plain exhausting. If you’ve ever felt like you’re doing life solo, this episode is for you. Listen in as we get real about: Why making friends as an adult feels like dating, but somehow more stressful The myth of the “supermom” and why we need to stop wearing burnout as a badge of honor How to build a village when you don’t have family (or your besties) nearby How to find real connections on social media without falling into the comparison trap Faith, friendships, and why Brielle prays for the right people to show up in her life Oh, and stick around until the end for a little rapid fire Q&A where Brielle spills the details on the most unhinged brand collab she’s ever been pitched. I promise, you won’t see this one coming. About Brielle Cherie: Brielle is a content creator, mom of two, and the owner of Abide Studios, a bright and airy creative space in Minneapolis designed to bring women together. Whether she’s sharing about motherhood, faith, or the highs and lows of everyday life, Brielle is all about keeping it real and making sure women never feel alone. Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/…

Get a Handle On It is HERE! In this first episode, I’m your host, Lydia Jean, and I’m spilling the tea on why I started this podcast, what to expect, and my journey as a mompreneur and founder of It Girl Agency. We’re talking: Building community in a gatekeep-y industry Juggling motherhood, business, and influencing The struggles, wins, and behind-the-scenes of securing and managing 6-figure brand deals and helping our roster of creatives thrive I’m also answering your burning Qs—like how I transitioned into motherhood, set (or struggle with) boundaries, and what I was most proud of in 2024. Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/…

Welcome to Get a Handle On It—the podcast where motherhood, influencing, and entrepreneurship collide. I’m your host, Lydia Jean: a mompreneur, content creator, and founder of It Girl Agency, where we’ve helped hundreds of creators secure six-figure brand deals and build thriving careers. Each week, I bring you candid conversations, actionable tips, and real stories from moms who are balancing mom life and building their brands. Together, we’ll navigate the messy, rewarding world of influencer life because balancing it all is tough, but you don’t have to do it alone. So, grab your oat milk latte and AirPods, and listen in each week as we work to Get a Handle On It together! Let's be friends! Find me on Instagram @itgirlagency https://www.instagram.com/itgirlagency/…