Todd Furneaux - #74 - Co-Founder of Supersapiens

Gain³ - Sportvermarktung mit Niklas Ludwig

In this episode, I talked to Todd Furneaux, Co founder of Supersapiens, a company which is trying to revolutionize nutrition in sports through live glucose monitoring.

Having founded a couple start-ups beforehand, he jumped up on the idea of Phil Southerland. Phil being diabetic himself, he saw an incredible opportunity for athletes to know their glucose data to better perform and understand their body's nutritional needs. Pitching this idea to different investors, they've managed to secure 13,500,000 USD.

In this podcast, we talked about the process of creating a spark in potential investors, the company itself and the different - successful and unsuccessful - approaches to marketing.

Show sponsor:

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