S3 E6: Meghan Frazier - Attention for Retention

Functional and Fabulous

Are you ready for a crash course in customer retention? You’re about to get one.

Meghan Frazier, retention lead at Heights, joins Ger and Gordon to deliver one of the most densely packed episodes we’ve ever produced. It’s wall-to-wall insight and practical advice from the get go. If you want to keep the customers you’ve got, this episode is a playbook that will help you do just that.

From meeting customers where they are in their journey with you, rather than meeting them where you think they should be, to reducing cancellations, to honouring customer milestones, to using discounts correctly (which is to say, ‘sparingly’), it’s all here.

And more. Is WhatsApp the customer retention app you should be using? Yes.

Should you be sending customers personalised video messages from your company founder? Obviously.

Can you run a business that doesn’t allow customers to only buy once? You can. How? Listen to find out.

Have you ever considered how your customer acquisition affects your customer retention? No? Meghan has.

Let’s not even get started about why you should ghost some of your customers forever.

Get ready for a masterclass in retention.