Episode 109: Marketing and sales playbooks: how both teams SHOULD work together with Stapho Thienpont

Full-Funnel B2B Marketing Show

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In this video, we're going to show you how both teams should work together to create effective marketing and sales strategies.
By understanding how marketing and sales work together, you'll be able to create effective strategies that will help your business grow! We'll discuss the different aspects of marketing and sales, and show you how to combine them to create a successful marketing and sales strategy.
Watch this video to learn:
​- Executional marketing and sales alignment: examples of joint campaigns
​- How to split the responsibilities in the playbook
​- How to control playbook's progress
​- How to go from one-time campaigns to revenue operations
RESOURCES
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Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/