The Truth About AI Adoption in Sales & Marketing | FYM Ep. 59

Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

In this episode of Fuel Your Marketing, Arti Sharma sits down with Trinity Nguyen, CMO at UserGems, to discuss how AI is transforming sales and marketing — not by replacing people, but by amplifying their impact. 🎯 What You'll Learn: - Why team resistance, not tech, is AI's biggest challenge - How leaders can build trust & buy-in for AI adoption - The importance of data quality as the foundation for AI success - Practical ways to align AI initiatives with revenue goals - Why AI-human collaboration outperforms automation alone - The key to sustainable AI adoption: curiosity, communication & culture 💡 Trinity's insights will change how you view AI — from fear to fuel. If you lead marketing, sales, or RevOps, this episode is your blueprint for thriving in the AI-driven future of GTM. 🔔 Subscribe for more insights on GTM, AI, and leadership from top marketing minds. Important Links and Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment - How to Evolve Your GTM Strategy in the Age of AI: https://measuremarketing.com/how-to-e... #AIinMarketing #SalesEnablement #UserGems #GTMStrategy #FuelYourMarketing