The Modern Marketing Leader's Playbook: Brand, Demand, & AI | FYM Ep. 57

Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Brand & Demand Leader (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to drive meaningful growth.

Topics discussed:

-Why demand generation fails without a strong brand foundation

-How to create customer-obsessed messaging that drives real loyalty

-The role of AI in marketing (and where human connection still wins)

-How to measure brand impact with real business metrics

-Building employee brand advocates & internal storytelling

-Leading marketing through enterprise change, IPOs & acquisitions

-Advice for the next generation of CMOs looking to lead with passion + results

💡 Maureen brings 20+ years of experience across tech, HR, and global SaaS — this is a must-watch for marketing leaders ready to elevate how they connect brand to revenue.

🔔 Subscribe for more real talk with B2B marketing visionaries!

Important Links and Resources:

Book a strategy call: https://measuremarketing.com/book-a-strategy-call/

Meet the team: https://measuremarketing.com/about-us/

Free Revenue Readiness Assessment - https://measuremarketing.typeform.com/to/x35843ya?utm_source=xxxxx&utm_medium=xxxxx&utm_campaign=xxxxx&utm_term=xxxxx&utm_content=xxxxx

Marketing in the Age of Search Everywhere: SEO for AI, Social, and Human Behavior - https://measuremarketing.com/marketing-in-the-age-of-search-everywhere-seo-for-ai-social-and-human-behavior/

#MarketingLeadership #BrandStrategy #DemandGeneration #AIinMarketing #CMOPlaybook #CustomerObsession #FuelYourMarketing