There’s a fine line between educating and giving advice on social media

FTAdviser Podcast

Mortgage brokers and financial advisers have hopped onto social media and are increasingly doing live streams on the platforms such as TikTok to answer any questions people may have about their finances.

But this raises the question of does this blend advice and guidance?

Amy Austin, news editor at FTAdviser speaks to financial coach Philly Ponniah and Stephen Perkins at YellowBrick Mortgages about the emergence of advisers on social media and what this could mean for the advice/guidance boundary.

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