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เนื้อหาจัดทำโดย Nichola Page เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Nichola Page หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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019 The Power of Problem-Solution Fit

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Manage episode 395336461 series 3510392
เนื้อหาจัดทำโดย Nichola Page เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Nichola Page หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Welcome to another episode of "From Passion to Profit" with Nichola Page. In today's session, Nichola delves into three key principles crucial for attracting more paying clients to your health and fitness business.

Key Principles: Problem Solution Fit:
Nichola emphasises the importance of the Problem Solution Fit. To successfully attract clients, there must be a clear understanding and alignment of three elements:

  1. Identifying the client's problem.
  2. Offering a solution that solves the problem.
  3. Ensuring an emotional fit, making the client feel your solution is the best for them.

Understanding the Problem:
Nichola advises ensuring a genuine demand for your offerings. Even if your solution addresses a problem, it's crucial to confirm that clients want it in the way you're offering it. For example, in a Pilates business, do clients prefer online classes or in-person sessions?

Effective Marketing:
Highlighting the significance of marketing, Nichola encourages clear communication of the problems your services solve. She stresses the importance of understanding your clients' language and crafting marketing content that resonates with their needs and desires.

Solution Presentation:
Nichola provides insights into presenting the solution. She categorises potential clients into three levels of awareness and discusses tailoring marketing strategies accordingly. This includes raising awareness of the problem, educating on potential solutions, and clearly presenting your offering as the ideal solution.

Ensuring Fit:
Nichola introduces a unique perspective on pricing as part of the fit. She suggests aligning pricing with the type of clients you want to attract. A mismatch between high-quality offerings and low fees, for example, can create a subconscious disconnect. Additionally, she cautions against overwhelming clients with too many features that may not align with their lifestyle.
Thank you for joining us on this episode of "From Passion to Profit." Don't forget to share, subscribe, and leave a review. Stay tuned for more insights on turning your passion into a successful business. Until next time, goodbye!

Resource Links:

  continue reading

23 ตอน

Artwork
iconแบ่งปัน
 
Manage episode 395336461 series 3510392
เนื้อหาจัดทำโดย Nichola Page เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Nichola Page หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Welcome to another episode of "From Passion to Profit" with Nichola Page. In today's session, Nichola delves into three key principles crucial for attracting more paying clients to your health and fitness business.

Key Principles: Problem Solution Fit:
Nichola emphasises the importance of the Problem Solution Fit. To successfully attract clients, there must be a clear understanding and alignment of three elements:

  1. Identifying the client's problem.
  2. Offering a solution that solves the problem.
  3. Ensuring an emotional fit, making the client feel your solution is the best for them.

Understanding the Problem:
Nichola advises ensuring a genuine demand for your offerings. Even if your solution addresses a problem, it's crucial to confirm that clients want it in the way you're offering it. For example, in a Pilates business, do clients prefer online classes or in-person sessions?

Effective Marketing:
Highlighting the significance of marketing, Nichola encourages clear communication of the problems your services solve. She stresses the importance of understanding your clients' language and crafting marketing content that resonates with their needs and desires.

Solution Presentation:
Nichola provides insights into presenting the solution. She categorises potential clients into three levels of awareness and discusses tailoring marketing strategies accordingly. This includes raising awareness of the problem, educating on potential solutions, and clearly presenting your offering as the ideal solution.

Ensuring Fit:
Nichola introduces a unique perspective on pricing as part of the fit. She suggests aligning pricing with the type of clients you want to attract. A mismatch between high-quality offerings and low fees, for example, can create a subconscious disconnect. Additionally, she cautions against overwhelming clients with too many features that may not align with their lifestyle.
Thank you for joining us on this episode of "From Passion to Profit." Don't forget to share, subscribe, and leave a review. Stay tuned for more insights on turning your passion into a successful business. Until next time, goodbye!

Resource Links:

  continue reading

23 ตอน

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