Pricing Review - Jumping from $1700 to $3800

Freedom Focus Photography - previously the Hair of the Dog Podcast

248 - In today's episode of the Freedom Focus Photography Podcast, I'm flexing my superpower – digging into a photographer's pricing and helping them make quick and easy changes that result in majorly elevated sales!
Today, we're chatting with Michaela from BMac Photography in San Diego, who was running a very successful business with a $1,700 average sale. Most of her clients would purchase an album, but she was struggling to get them to purchase more.
With one little shift, her first client after our chat purchased not only an album but also a wall piece, resulting in a $3,800+ sale!
Tune in to hear how you can apply these simple yet powerful strategies to your own photography business.
What to listen for:

The Power of One Tweak: Hear how a single change in Michaela's pricing strategy more than doubled her next sale.

Albums vs. Wall Art: Understand why albums were selling well for Michaela and why she aimed to increase wall art sales.

Selling Techniques: Learn how to effectively promote both albums and wall art to clients.

Pricing Structures: Gain insights into the pros and cons of a la carte pricing versus collections.

Client Incentives: Discover the bonus strategy Nicole suggested to entice clients to purchase both albums and wall art.
Connect with Michaela:

• Website: https://bmacpetphotography.com/
• Instagram: @bmacpetphotography

Resources From This Episode:

• Hair of the Dog Academy
• Elevate Coaching Program
• Freedom Focus Formula

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.