Masterclass in E-Commerce Fraud Prevention Strategies With Sardine's Simon Taylor

Fraudology Podcast with Karisse Hendrick

Fraudology is presented by Persona.

In this episode of Fraudology, host Karisse Hendrick is joined by Simon Taylor, head of strategy and content at Sardine. Together, they discuss the crucial role of information sharing and collaboration in fraud prevention within e-commerce and marketplaces, stressing the importance of fairness amidst industry competition.

Karisse proposes rebranding fraud prevention as sales or revenue integrity to highlight its focus on customer experience and revenue protection. Simon introduces the concept of "revenue attachment" to measure chargebacks and revenue retention, making it an appealing metric for CFOs and marketers. They also delve into the increasing sophistication of fraud activities facilitated by AI, the limitations of current payment service providers, and the need for innovative technology and tools to effectively combat fraud in today's digital landscape.

To connect with & follow Simon Taylor:

https://www.linkedin.com/in/sytaylor/

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.