"Revenue Attach Rate" - A New KPI You Should be Measuring with Simon Taylor

Fraudology Podcast with Karisse Hendrick

Fraudology is presented by Persona.

In this episode of Fraudology, host Karisse Hendrick sits down with Simon Taylor, head of content at Sardine and a recognized expert in fintech and fraud prevention. They dive deep into the evolving landscape of e-commerce fraud prevention, discussing Simon's term "revenue attachment," and the importance of differentiating between "revenue prevention" and "fraud prevention."

Simon shares insights from his journey into fraud prevention, his role at Sardine, and the significance of lifelong learning. The conversation emphasizes the need for effective marketing, collaboration among fraud, marketing, and product teams, and a data-driven approach to optimizing KPIs for better customer retention and bottom-line profitability.

To Follow Simon Taylor on LinkedIn:

https://www.linkedin.com/in/sytaylor/

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.