Why Your App Should Help Users Leave (Not Stay Hooked)

Founder Unfiltered with Joanna Trojak

What if success in tech meant helping people log off?

In this thought-provoking episode of Founder Unfiltered, host Joanna Trojak challenges one of Silicon Valley’s most sacred metrics: retention. She explores the radical idea of building digital products that respect attention instead of hijacking it.

Joanna introduces her concept of Healing-Focused UX — a design philosophy that prioritizes user wellbeing over engagement metrics. From removing streaks and guilt-based reminders to building natural pauses and gentle endings, she shares how emotional flow and trust-based loyalty can redefine what “success” means in tech.

This isn’t a philosophical rant — it’s a practical, deeply ethical blueprint for founders, designers, and investors ready to rethink the attention economy.

If you’ve ever questioned whether your app is serving people or simply keeping them hooked, this conversation will make you pause — and maybe even close your laptop for a bit.

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