Designing Technology That Loves You Back: The Rise of Emotional UX

Founder Unfiltered with Joanna Trojak

What if your app felt more like a supportive friend than a demanding boss? In this powerful solo episode of Founder Unfiltered, host Joanna Trojak pulls back the curtain on the emotional design philosophy behind her self-dating app — a radical alternative to dopamine-driven platforms.

Joanna explores how traditional tech exploits our attention and how Emotional UX can reshape digital experiences to foster calm, compassion, and connection. From mindful user flows to soft haptics and language that soothes rather than shames, she breaks down the research, design choices, and real-world impact of building tech for healing, not hustling.

✨ Topics covered:

• The emotional cost of mainstream apps
• What emotional UX really means (and how to build it)
• Designing for vulnerability, not virality
• Why her app begins with “How are you feeling today?”
• The deeper mission: making tech more human

If you're a founder, designer, or builder who cares about user well-being — this episode will challenge you to think bigger, softer, and smarter.

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