Priyanka Salot reveals the science of D2C brand-building | The Sleep Company

Founder Thesis

Priyanka Salot’s entrepreneurial journey began with her search for a good night's sleep. As a senior marketing leader at P&G, she made the bold decision to leave her corporate role and start The Sleep Company to help India sleep better. Drawing on her experience in building legacy brands at P&G, she guided The Sleep Company to the top of the market, securing over $50 million in funding. In an insightful conversation, she breaks down what it takes to build a strong brand and discusses the strategic decisions that enabled The Sleep Company's rapid growth.

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Read more about The Sleep Company:-

1.Work, sleep, repeat: The Sleep Company & the right doze

2.The Sleep Company Reaches 500 Cr Annual Recurring Revenue Milestone

3.How The Sleep Company is disrupting the way people sleep and sit in India

4.The Sleep Company’s comfort quotient