#04 - Why price and service aren't enough in logistics anymore
Manage episode 506562773 series 3683829
Price and service still matter in freight forwarding, but they no longer win on their own.
Sam talks with Sean Crook, Co-Founder and Director of Neolink, about why logistics decisions now hinge on visibility, technology, and data-driven insight.
Sean shares how a beer marketing mishap led him into freight, the early grind of building Neolink, and why the old “price and service” pitch falls short.
They cover:
How COVID flipped customer priorities toward transparency and tech
Using AI and automation to scale without adding headcount
Lessons from Neolink’s first acquisition and culture-first growth
How roles in forwarding will change as AI takes over routine tasks
For anyone moving freight or selling logistics services, this conversation shows what creates real value beyond a sharp rate and a smile.
4 ตอน