Startup Fridays S4 Ep6: Nitin Chhabra’s fascinating journey from Boomer bubblegum to SaaS to $50 mln retail operator

Forbes India - The Startup Fridays Podcast

In this episode, Nitin Chhabra, co-founder and CEO of Ace Turtle, a tech-enabled retail business that’s the force behind brands like Lee and Wrangler in India, talks about how the company started out as a SaaS business, selling software for the so-called omnichannel retail. Nitin and co-founder Berry Singh then decided to risk that entire business, convincing their board and investors, to transform Ace Turtle into a retail operator, even as the Covid pandemic was unfolding. They are now looking at more than doubling their sales to become a $100 million company over the next 12 months.