Why Niche Ideas Drive FinPub with Brian York, CMO of The Agora

FMS FinPub Pro

Brian York, Chief Marketing Officer for The Agora companies, the financial newsletter publishing giant joins us to discuss the current state of Finpub.
This conversation started when Brian commented on my video presentation, The State of FinPub 2024
In that comment Brian said,
"There are 3 words here that are the most important, “Identify tight niches”. The bull market and Covid forced FinPub into the mainstream… most businesses chased the volume with mainstream ideas. That was a mistake.
"We need to re-focus on big, fringe ideas and go deeply into those ideas. Customers pay us to be trusted advisors with ideas they WON’T get from their brokers.
I asked Brian to join me to elaborate on that point and to get his insights into current state of finpub.

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

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1. Why Niche Ideas Drive FinPub with Brian York, CMO of The Agora (00:00:00)

2. Focusing on Fringe Investment Ideas (00:00:02)

3. Building Relationships in Marketing and Editorial (00:08:45)

4. Agora's Business Growth and Innovation (00:20:56)

5. Marketing Strategies and Ideation Dynamics (00:34:36)

6. Maximizing Customer Relationships for Future Success (00:46:34)