#15 Mastering Organic and Original Content Marketing with Andy Crestodina: SEO, AI, and Content Strategies

Fixing the Game Podcast by Luke

Andy Crestodina, a renowned expert in SEO and content marketing, shares his wealth of knowledge and experience in this insightful episode. Andy has been at the forefront of digital marketing for years, and his systematic approach to SEO and content creation is nothing short of impressive.
We delve into the evolving role of marketing agencies and the impact of AI on SEO. Learn his detailed collaborative workflow for creating original content that lives forever and how small businesses can leverage AI to boost their enquiries.
Connect with Andy here: https://www.linkedin.com/in/andycrestodina/

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1. Introduction and Guest Background (00:00:00)

2. Evolution of an Agency Founder (00:01:00)

3. Trends and Tools in Marketing (00:02:28)

4. AI in Content Creation (00:03:45)

5. Content Quality and Differentiation (00:05:59)

6. Impact of Content on Business (00:12:57)

7. AI's Role in SEO and Future Predictions (00:20:48)

8. Navigating Marketing Anxiety (00:23:51)

9. Challenges in Measuring Performance (00:24:10)

10. The Future of Data and Analytics (00:24:50)

11. Client Education and Misconceptions (00:26:11)

12. Action-Oriented Data Analysis (00:30:05)

13. Exploring GA4 and Other Tools (00:34:39)

14. Balancing Work and Personal Life (00:44:10)