How Losing 15K on a Campaign Led to a Million Dollar Outcome with David Melamed of Tenfold Traffic

Fixing Incentives Podcast

David Melamed is the Founder and Chief Impact Officer of Tenfold Traffic, a search and marketing agency with over $50 million of paid search experience. David has had a passion for marketing since he was a child, and over the past 10 years, he has built a successful career in SEO, PPC, and digital advertising.

Before founding Tenfold Traffic, David oversaw marketing for companies such as Cayre Equities and Gamestaq.com. He is currently the host of the Fixing Incentives Podcast, where he speaks with business leaders about the behavior that powered their growth.

In this episode…

How far would you go based on intuition alone?

Marketing is an industry run by data, but there is still plenty of risk and reward involved. With no guarantee for ROI, most investments in advertising come down to informed guesswork. Marketers then have to choose between being conservative or taking a chance. The difference between the two can mean millions of dollars.

This hypothetical was reality for David Melamed. His business model means he greatly benefits from the victories but also takes on greater risk. As a result, the pressure has been high for David to come through for his clients. On the last episode of the Fixing Incentives podcast, he spoke about his $300,000 mistake and how he learned from it. This week, he shares the story of one of his greatest successes.

Dr. Jeremy Weisz of Rise25 interviews David Melamed, the Founder and Chief Impact Officer of Tenfold Traffic, to hear how he turned a $15,000 loss into a million-dollar return. They break down the story and the risks David took to make his plan work. Then, they discuss the lessons and helpful advice David took away from the experience, including how to run a successful ad campaign. Stay tuned to hear the complete story on this episode of the Fixing Incentives podcast.