Attract Employers With a Standout LinkedIn Profile

Find Your Niche: A Career Podcast

It’s no secret that employers scope out candidate social media profiles when they are deciding who to hire. While they ostensibly search for red flags that may derail a job seeker’s chances and prevent a potentially damaging hire, they are also looking for green flags to entice them to bring someone into their organization. The most common place an employer checks before extending an employment offer is LinkedIn. Unfortunately, many job seekers aren’t utilizing their LinkedIn profile to its full potential, which can leave them frustrated during a prolonged career search.

How to Optimize Your LinkedIn Profile

A few reasons recruiters swipe left on (or don’t even find) your LinkedIn account include:

• Unpolished Profile Photo: Make sure you have a picture that represents who you are well (Note: this includes your background photo, which is a good chance to promote yourself)
• Unclear headlines: If you are missing keywords relevant to your industry, recruiters won’t even find your account to begin with
• Incomplete Profile: You are better off not having one at all instead of having one that isn’t finished

On today’s episode of Find Your Niche: A Career Podcast, host Lori Cole explains how to improve your LinkedIn profile and turn it into an asset during your job search and get employers to swipe right on your candidacy. She also discusses career transitions with her guest, Katherine Weaver, who moved out of a job as a registered nurse and offers career advice and a supportive environment to nurses on her thriving YouTube channel.

Learn how to improve your LinkedIn profile by listening to the full episode, and subscribe to Find Your Niche: A Career Podcast for more actionable advice. You can also find additional content on our YouTube channel!