E22: How to Craft Pre-Launch Messaging for a Launch with Jackie Sunga

Fempreneur Coach Connection

Next up in the Fempreneur Coach Connection Podcast is Jackie Sunga, and she’s talking about how to craft pre-launch messaging for a successful launch.

She's a conversion copywriter that helps clients by writing the sales emails and sales pages so that they can have their best launches yet. Jackie is passionate about helping purpose-driven clients grow online businesses through sales copy that wins the heart of their perfect-fit customers, all while infusing safety and self-trust.

In this episode:

• [06:03] The new big trend in copywriting for your mailing list
• [08:53] The four objections to including in your pre-launch messaging strategy
• [16:11] Effectively communicate your framework and values to potential buyers
• [21:36] Pre-launch content examples that address common objections
• [25:56] The importance of meeting your clients where they are
• [27:42] Perfectionist clients and how to emotionally connect with them

Resources from this episode

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest
Want to host your own virtual event? Learn how at fempreneuronline.com
Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com

Noteworthy quotes from this episode

“a lot of buyers are very, very smart and they're not responding anymore to tactics like FOMO and urgency and scarcity and things like that. “ - Jackie Sunga
“if you don't have that sort of pre-launch content there[...] you're going to have students who come in and they're like, super overwhelmed, right? Because you didn't… you didn't address the first couple of steps that they needed to have taken. And so it's meeting them where they're at…” - Jackie Sunga
“Oftentimes, we think about a buyer persona, and we like have a stock photo and whatever, we're not really letting ourselves experience what is going on in that person's life.” - Jackie Sunga
“We can give our clients permission to let that perfectionism go, and they can be imperfect with us, even though there are [our] perfect clients.” - Nicole Batey

Connect with Jackie
Facebook: @jackiesungaco
Instagram: @jackiesungaco
Pinterest: @jackiesungaco
Website: jackiesunga.co

Connect with Nicole
Instagram: @fempreneuronline
Facebook: @fempreneuronline
Website: fempreneuronline.com