How To Create A Brand - #64

extrakTALKS with Dr. Jon

In this episode of extraktTalks, Dr. Jon presents a comprehensive guide on "How To Create A Brand." He breaks down essential branding elements and strategies, offering valuable insights for entrepreneurs and marketers alike.
Dr. Jon covers topics such as developing a brand vision, communicating core values, crafting a compelling brand promise, and identifying your strategic consumer target. He also delves into the importance of emotional essence, universal truths, and reasons to believe in your brand.
Throughout the episode, Dr. Jon uses real-world examples, including an in-depth analysis of the Kind Bar brand, to illustrate his points. He also touches on relevant industry concerns, such as CO2 emissions in product manufacturing.
The episode concludes with Dr. Jon sharing his unique branding formula and discussing the Startup School process, providing listeners with actionable steps to create and strengthen their brands.
For more information on branding strategies and extraction technology, visit https://www.extraktlab.com/resources. Explore our resources to enhance your brand and stay ahead in the competitive market.

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1. How To Create A Brand - #64 (00:00:00)

2. Introduction to branding (00:00:30)

3. Free resources available (00:01:18)

4. Basic elements for a startup (00:03:09)

5. 3 Statements to solidify a brand (00:03:20)

6. Pixelating the vision (00:05:31)

7. Communicating core values (00:05:50)

8. What is your brand promise? (00:06:52)

9. Brand promise reflected in products (00:07:26)

10. Kind Bar brand breakdown (00:09:30)

11. What is the emotional essence? (00:10:53)

12. CO2 generation from a 1g pen (00:12:22)

13. What is your universal truth? (00:13:03)

14. Kind Bar example: Universal truth (00:16:17)

15. Strategic consumer target (00:17:25)

16. What is the benefit? (00:20:43)

17. Core beliefs (00:24:04)

18. Reasons to believe: The proof (00:27:59)

19. Iconic assets (00:30:25)

20. Dr. Jon's branding formula (00:32:02)

21. Startup school process (00:35:46)