#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.

Emir and Dave cover:

• How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
• Using custom reporting and attribution to make better B2B marketing decisions
• Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership

Timestamps

• (00:00) - - Intro
• (05:20) - - Early Days at HockeyStack: Outreach and Launch
• (12:57) - - Scaling Content Distribution and Launching Podcasts
• (14:22) - - Transitioning to Event and Field Marketing
• (19:29) - - Transitioning from CMO to Media Company CEO
• (28:20) - - How to Build Trust at Scale
• (32:14) - - Content Marketing Benchmarks and Data
• (34:58) - - Sample Sizes, Metrics, and Context in Research Reporting
• (43:23) - - How to Actually Use Reporting Tools
• (44:40) - - Creating Custom Reports and Templates
• (47:20) - - Tracking Traditional Touch Points Digitally

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