Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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เนื้อหาจัดทำโดย Evolved Primates เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Evolved Primates หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Evolved Primates
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เนื้อหาจัดทำโดย Evolved Primates เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Evolved Primates หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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เนื้อหาจัดทำโดย Evolved Primates เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Evolved Primates หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
A podcast about living a more meaningful life in the 21st century.
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A conversation with Julian Jagtenberg, founder and CEO of the world’s first sleep robot, about the importance of sleep. Sleep myths are debunked and practical tips and tricks are given that you can implement in your own life right away. For the show notes, visit evolvedprimates.com/episodes . Enjoy!
In this episode with Lawrence Ampofo, we’re talking about digital ethics. Lawrence is the founder of Digital Mindfulness and an expert on responsible AI and Digital Ethics. He is a data scientist and political scientist and is a Doctor of Philosophy. We talk about where the responsibility for good and fair artificial intelligence and usage of data lies. How can we enforce a fair playing field with respect to bias, law enforcement, policy making and governance? He speaks about fairness and ethics - or the lack thereof - within social networks, data sets, judicial systems, financial services and much more. For the show notes, visit evolvedprimates.com/episodes . Enjoy!…
Suresh Patel is a personal development coach, who coaches people on finding meaning in their life and work. He is also the father of a good friend of mine, Ishit. In the episode, we talk about meditation, how to find meaning in your personal life and working life, how to gain more focus and how to prioritize in order to reach more meaning. Suresh is an experienced meditator, so we also talk about the effects of meditation on your mental wellbeing and your personal worldview. When he meditates, he practices the Vipassana technique. For the listeners who don’t know about this technique, I’ll try to briefly explain what it entails. In its essence, the technique is about accepting reality as it truly is - as it truly presents itself in the present moment to you. You do this through focusing on your sensory perceptions, across your body. If you want to know more about it, please have a look at the show notes, at evolvedprimates.com/episodes . The audio quality from Suresh can sometimes be a bit less good because it’s recorded on his phone, but the quality of the content is amazing. I would say it’s worth it, but you can decide.…
In this episode with Nina Hersher, we talk about digital wellness. What is digital wellness, what are the effects of digital tools on individuals and society at large and what can you do to counter these effects? We talk about research into the effects of technology, touch upon things you can do about it, speak about the topic of parenthood and how to deal with the digital wellbeing of your kids and talk about the Digital Wellness Collective.…
In this episode with Patrick McAndrew, we talk about human relationships. What makes them valuable, what’s important in retaining and growing them and what is their impact on our own mental wellbeing? We also talk about loneliness and ways to deal with it, the impact of technology on our human relationships and Patrick’s experience with human relationships in his professional and personal life.…
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Evolved Primates
An introduction to the topics that will be discussed during the podcast, where the name Evolved Primates comes from and how the podcast came to be.
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