The Smart Brake Light That WOWed Shark Tank!

Everything Intellectual Property

In this interview, Alex Arkhangelskiy, the co-founder and CEO of Break Free Technologies, discusses common intellectual property pitfalls in product development. Alex talks about his innovative smart brake light accessory for motorcycle helmets, Break Free, which enhances rider safety. He shares his journey on securing a deal with two sharks on Shark Tank, the challenges of navigating the IP landscape, and the importance of patents. Alex also highlights the significance of thorough market research and understanding the potential liabilities of new inventions. Learn from Alex's experiences and insights to avoid common mistakes in your own product development journey.