#92 What is the difference between Use case, benefit, pain, gain, problem, feature, function and value proposition, and why that is important with Patrick, CSO at Unique

Europe's B2B SaaS Sales Podcast

People use a lot of phrases and terms nobody really understands in sales - it can be highly confusing. That is detrimental for salespeople because they need to know how to communicate with their prospects. People who have never heard about them before. Patrick only understood many of these terms very late in his career and that is why he wants to make them available for others earlier. Happy learning!