Michael Maslansky on De-Weaponizing the Conversation on ESG

Engineering Influence from ACEC

In this episode, communications expert Michael Maslansky expounds on his unique approach to simplifying and depoliticizing the complex vocabulary surrounding ESG. Michael strategically crafts his narratives to soothe all stakeholders, stressing non-contentious verbiage and the de-weaponization of ESG language to keep communication politically neutral.

We delve into the various motives that prod corporations to embrace Diversity, Equity, and Inclusion and discuss the backlash these initiatives often face, prompting a thoughtful risk-reward analysis. As some organizations shy away from controversial issues, Michael believes in the power of neutral language to keep the dialogue flowing.

Packed with valuable guidance on handling sensitive topics, Michael stresses the use of terms such as 'responsible business' that serve as common ground during dialogues and instigate open conversations in an increasingly polarized political climate.