450K Emails in One Hour?! How a HubSpot Blunder Turned into a Nightmare

Embracing Marketing Mistakes

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Ever wondered how rejection can fuel innovation? Zohe Mustafa, the visionary founder and head of marketing at Growth Hakka, shares his inspiring journey from being turned away by advertising agencies to pioneering AI-driven marketing strategies. Learn how Zohe has transformed obstacles into opportunities, including a noteworthy mishap with HubSpot that resulted in an email debacle. His experiences with industry titans like QVC, Virgin Media, and Nokia provide insightful lessons about resilience and adapting to market shifts, particularly the dramatic impact of the iPhone's launch on Nokia's fortunes.
Discover the secrets of harnessing data to elevate your marketing game, especially if you're working with a modest budget. We discuss how analysing digital footprints using a 50-metric approach unveils growth opportunities and optimises marketing efforts. Hear about the vital role of data in managing unforeseen challenges, such as a social media crisis faced by Royal Mail during the 2012 Paralympics. This episode is a goldmine of insights on using data-driven strategies to justify marketing budgets and handle public relations challenges effectively.
Uncover the potential of AI in marketing, as we explore how it can streamline workflows and boost productivity. From AI workshops to utilising tools like Microsoft's CoPilot and Google's offerings, we delve into the practical applications of AI for marketers. Zohe emphasises the importance of experimentation with different AI tools to find the perfect fit for your marketing goals. Alongside these tech insights, we highlight the timeless power of curiosity and the value of asking questions, encouraging listeners to stay engaged and keep the conversation going.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

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บท

1. 450K Emails in One Hour?! How a HubSpot Blunder Turned into a Nightmare (00:00:00)

2. Embracing Marketing Mistakes With Zohi Mustafa (00:00:04)

3. Utilizing Data for Marketing Growth (00:08:19)

4. Lessons From Marketing Campaign Failures (00:17:00)

5. Navigating AI in Marketing Strategies (00:27:31)

6. The Importance of Asking Questions (00:38:11)