Episode 70: Sam Citro Alexander, Cofounder & CEO of bitewell, Shares The Importance Of Strengthening Your Strengths

Embrace the Pivot with Dr. Cheryl Robinson

Instead of trying to strengthen your weaknesses, which, at best, will be mediocre, strengthen your strengths. This will enable you to create diverse teams and scale quickly. Sam Citro Alexander, cofounder & CEO of bitewell, shares how focusing on your strengths makes you a better leader and can advance your career.

Sam’s bio:

Samantha Citro Alexander is the Co-Founder & CEO of bitewell – the nutrition intelligence company on a mission to improve the world's health through food. As the CEO of bitewell, Sam is on a mission to make food a healthcare benefit. With 35% of American medical costs stemming from diet-related diseases, bitewell's unique food-health marketplace enables employers to offer health benefits via their existing food budget.

Prior to co-founding bitewell, Sam worked in the marketing, strategy & operations industries. She has led large-scale projects for notable companies including Smashbox, Bridgewater Associates and Clinique.

Her passion for food’s impact on health is decades long and began early in her childhood when she developed food allergies that restricted the food she and her family could enjoy. With the same care her grandmother applied to help her family navigate the complicated labyrinth of dietary ailments, Sam is determined to help the world navigate improved health through food.